Why does free plan allow up to 7500 MAUs and only 500 for B2C Essentials


I’ve used Auth0 a few times to study the platform, but I have a question regarding the pricing.

Why does the Auth0 platform allow up to 7500 MAUs in the Free plan but only 500 in the B2C Essentials plan?

Hi @guisalvi,

Welcome to the Auth0 Community!

The number of users in a B2C Essentials plan starts at 500, and can be configured for more, whereas the Free plan has a total maximum limit of 7500 active users.

As to the why ; you may only need a few users, <500, but want the features offered in a paid plan (dedicated support, custom domain, etc.).

Hope this helps!

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