Questions About Auth0 Essentials Plan Pricing and MAU Behavior for Invite-Only Apps

I have been looking at integrating Auth0 into our product.

I have a couple of questions I have been unable to find answers for if anyone is able to help:

  • When we upgrade from the free plan, does the essentials plan include the MAU from the free plan? For example, say we have 1,000 customers which are included in the free plan. Then we upgrade to the essentials plan, what is the monthly cost? $35 or $70?

  • Our product is invite only. However, if you went to the login page and clicked the sign-in button and signed in via a social account, Auth0 would create a user. We can reject that user, but do they still could towards the MAU limit?

Thanks!

Just following up on this - can anyone help?

Hi @alxwrd-gelt, and welcome to the Auth0 Community!

For your first question, when you upgrade from the Free plan to the B2C Essentials plan, your billing is based on the total number of Monthly Active Users (MAUs). The MAUs from the Free plan are not included as a separate, free quota.

In your example, if you have 1,000 active customers in a month, you would need to subscribe to the Essentials tier that covers at least 1,000 MAUs. Using the pricing you mentioned, the monthly cost would be $70.

As for your second question, yes, a user who signs up via a social account and is subsequently rejected by your logic will still count towards your MAU limit for that month.

The reason is that a Monthly Active User is defined as any unique user who authenticates at least once during the billing cycle. In your scenario, the user successfully authenticates with their social provider (like Google), and Auth0 creates the user profile. The authentication event has already occurred before your custom logic (like a Post-Login Action) runs to deny them access to your application.

I hope this helps you! If you require more in-depth information about our billing process, don’t hesitate to reach out to the Sales team.

Sincerely,
Teodor.

Thank you for the clarifications @teodor.andrei

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