Last Updated: Feb 14, 2025
Overview
This article details how Monthly Active Users (MAU) are calculated and clarifies whether it is per tenant, application, authentication method, or all of them.
This article details how Monthly Active Users (MAU) are calculated and clarifies whether it is per tenant, application, authentication method, or all of them.
For example, if a tenant has 100,000 active users who actively use at least 3 authentication methods (email, passwordless, SMS+email) and 10 applications during the month, how much is the MAU for that particular month?
- 100,000
- 100,000 x 3 auth methods = 300,000 or
- 100,00 x 3 auth methods x 10 clients = 3,000,000
Applies To
- Monthly Active Users (MAU)
Solution
The Monthly Active Users report in Reports > Quota Utilization reflects the number of users that have authenticated at least once with any connection in a calendar month (log in or refresh their token). The number of logins is not counted but rather the active usage. A user is considered active in a given month if they have generated a log of user activity with its user_id.
In this example, 100,000 would be the correct scenario if the identities are linked within the same user profile. If each identity is in its own user profile, then it would count as 300,000 as they will have different user IDs, and therefore, they will count as different active users.
More information about Account Linking can be found here: User Account Linking.