Any company with an online presence will, at some point, face the decision of whether to build identity services in-house or have them provided by an external vendor. In the past, it was possible to argue for the benefits of either approach. But recent acquisitions of major Customer Identity and Access Management (CIAM) providers highlight a growing trend: identity solutions are becoming a crucial component in the architecture of many digital businesses, and relying on in-house expertise may no longer be enough to keep up.
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