With the release of the 2025 Businesses at Work Report, where we anonymized customer data, I wanted to share some insights to identify app and business trends shaping the world today.
Top 4 Insights
- Security tools are business crucial. Security apps led the fastest-growing apps list in 2023 (50%), and that momentum continued in 2024 with 40%.
- We are pleased to see the rise in popularity of stronger authentication factors such as Okta Verify, security keys, and biometrics.
- Data from our Okta Workflow products shows that workflow adoption is growing steadily across countries and industries.
- Among our top 10 app categories, adoption has slowed, but nearly 65% of the heat map still reports growth in key areas like design, developer tools, and security apps. The adoption of security tools grew across almost all industries. Government organizations invested the most, boosting adoption of security apps by 12% YoY.
Learn how technology is changing the business landscape by downloading the full report.