# Identity Security 101: How to Drive Trust and Loyalty across the User Journey

**URL:** <https://community.auth0.com/t/identity-security-101-how-to-drive-trust-and-loyalty-across-the-user-journey/182075>\
**Category:** Blog Discussions\
**Tags:** security, identity\
**Created:** [February 12, 2025, 10:23pm UTC](https://community.auth0.com/t/identity-security-101-how-to-drive-trust-and-loyalty-across-the-user-journey/182075 "2025-02-12T22:23:26Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![robertino.calcaterra](https://sea1.discourse-cdn.com/auth0/user_avatar/community.auth0.com/robertino.calcaterra/32/66825_2.png) [@robertino.calcaterra](https://community.auth0.com/u/robertino.calcaterra)\
**Post date:** [February 12, 2025, 10:23pm UTC](https://community.auth0.com/t/identity-security-101-how-to-drive-trust-and-loyalty-across-the-user-journey/182075/1 "2025-02-12T22:23:26Z")

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If you’re curious about how to stay ahead of increasingly sophisticated attacks without putting your business goals at risk with excessive friction, this resource is for you.  
[Read more…](https://auth0.com/blog/identity-security-101-how-to-drive-trust-and-loyalty)

✍🏻 Brought to you by Samantha Murphy

 ![Identity Security 101: How to Drive Trust and Loyalty across the User Journey](https://global.discourse-cdn.com/auth0/original/3X/6/7/67d9e21670b9ed2eddd5743ee8fd8234938750ff.jpeg)

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**Author:** ![robertino.calcaterra](https://sea1.discourse-cdn.com/auth0/user_avatar/community.auth0.com/robertino.calcaterra/32/66825_2.png) [@robertino.calcaterra](https://community.auth0.com/u/robertino.calcaterra)\
**Post date:** [February 12, 2025, 10:28pm UTC](https://community.auth0.com/t/identity-security-101-how-to-drive-trust-and-loyalty-across-the-user-journey/182075/2 "2025-02-12T22:28:27Z")

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Need clarification or have questions on this topic? Let us know!